The Acorn Pack, a collection of local, relevant and ethical information for expectant mothers, is the creation of Jane Woodley, a mother-of-two from Hillingdon.
Jane started the company having realised that many women had regrets about their birth and early parenting experiences. Having been through the experience twice herself, she felt that there needed to be more accessible, realistic and supportive information available to all new parents.
The concept of the Acorn Pack started during Jane’s first pregnancy – although she did not realise it at the time. Her experience with the lack of helpful information on breastfeeding is what initially led her to start researching pre-natal experiences:
“I was fascinated to speak to other women about their birth and breastfeeding experiences. I did a lot of listening to other women from all over the country talk about their experiences and started to piece together a picture of what breastfeeding support was like in the real world, not in the poster campaign world”.
After months of speaking with healthcare professionals, other expectant mothers, committees and companies, Jane felt she had enough information to put together something which would really benefit mums-to-be:
“My aims were clear. I wanted to pull together the best and brightest from the world of pregnancy, birth and beyond, to stimulate debate, to empower women to expect a good standard of care, not to get through pregnancy and birth and early motherhood and think, ‘Wow. I only wish I’d known – I’d have done things differently'”.
Working in partnership with the London Borough of Hillingdon and Central & North West London NHS Foundation Trust, Jane managed to secure start-up funding from Public Health to launch the Acorn Pack Antenatal.
The Acorn Pack carries advertising relevant to new families and is seeking responsible corporate partners to grow Acorn Pack Antenatal and to develop Acorn Pack Postnatal.
Acorn Packs are available from:
- Barra Hall Children’s Centre, Hayes
- Coteford Children’s Centre, Eastcote
- Harefield Children’s Centre, Harefield
- Hillside Children’s Centre, Northwood
- Oak Farm Children’s Centre, Oak Farm
- Yiewsley Cornerstone Children’s Centre, Yiewsley