Gamestop Pulls Deus Ex

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Today came the news that Gamestop, the largest retailer of videogames in the world, have pulled the new Square Enix release ‘Deus Ex: Human Revolution’ from shelves. This decision was made by Gamestop due to the waivers that came packaged within the box. These waivers gave customers back the difference between the retail price of the game and the price of the game on the online streaming service ‘OnLive’.

Gamestop reported that they were not told about these coupons inside the cases and as such began to open the sealed cases and remove the coupons, when customers began complaining about the broken seals caused by Gamestop’s decision, it’s reported that many Gamestop stores have taking the game off its shelves to be returned to Square Enix.

Gamestop released a statement via their Facebook page related to those stores who do still stock the game:

“Regarding the Deus Ex OnLive codes: GameStop’s policy is that we do not promote competitive services without a formal partnership. Square Enix packed a competitor’s coupon within the PC version of Deus Ex: Human Revolution without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new. If you find this not to be the case, please contact the store where the game was purchased and they will further assist.”

So, is this a bad move by GameStop, or could it work in their favour? What do you think? Leave a comment below and give your views.